Know Your ‘Why’: The Secret to Financial Peace

What drives you? Why do you get up each day and work as hard as you do? And when it comes to your financial goals, have you ever stopped to ask yourself why?

If your answer is “I want to be rich” or “I want to retire early,” you’re not alone. But let’s dig a little deeper. What does being rich actually mean to you? What does early retirement look like in your life? If you’re unsure, you may be chasing a dream that feels more like an obligation than a vision worth fighting for.


Here’s the truth: Money isn’t the end goal. It’s the means to live the life you want, to create security, opportunities, and freedom for yourself and those you care about. But to use money as a tool, you need to first define what you’re building.

Do you want to:

  • Buy your dream home by the lake?
  • Take a month-long vacation with your family every year?
  • Start a business that aligns with your passion?
  • Retire early so you can travel or volunteer more?

Each of these dreams carries emotion, purpose, and clarity. That’s the power of knowing your “why.” It makes your goals feel personal, not generic, and gives you the motivation to stick to the plan when the going gets tough.


When you have a clear purpose behind your financial goals, it:

  1. Keeps You Focused: Life throws curveballs. When you’re tempted to splurge on something unnecessary or feel discouraged, your “why” reminds you of the bigger picture.
  2. Makes Sacrifices Easier: Saving and investing require discipline. When you tie your financial habits to a meaningful purpose, it’s easier to say no to fleeting temptations and yes to long-term rewards.
  3. Builds Resilience: Challenges are inevitable. But if your goal is deeply tied to something you care about, you’ll find the strength to overcome setbacks and keep moving forward.
  4. Creates Fulfillment: Achieving financial goals rooted in purpose feels more rewarding than hitting arbitrary milestones. You’re not just crossing off a checklist—you’re building the life you’ve always dreamed of.


Don’t worry if your “why” shifts over time—that’s natural. The dreams you have in your 30s might differ from those in your 50s. The key is to consistently evaluate and realign your goals with what truly matters to you.

Take a moment to reflect on your current financial goals. Why do they matter to you? If they don’t light a fire in your soul, it might be time to redefine them.

Start with These Steps

  1. Visualize your dream life. What does it look like? Who’s with you? What are you doing?
  2. Write down your top three financial goals. For each, ask yourself why it’s important.
  3. Share your goals with someone you trust. Talking them through can bring clarity and accountability.
  4. Revisit your goals regularly to ensure they still align with your evolving vision.


Your financial goals should feel like a roadmap to a life filled with purpose, passion, and peace of mind—not just numbers in a bank account. When you know your “why,” you transform your financial journey into a meaningful adventure.

So, what’s your why? And how will it shape your financial future?

If you’re ready to uncover the purpose behind your goals and create a plan that works for you, I’m here to help. Let’s design a roadmap that turns your dreams into reality.

Are You Ready?

The saying “Failing to prepare is preparing to fail” couldn’t be more accurate. Preparation is the cornerstone of success. Without it, individuals often encounter unforeseen challenges and setbacks.

When I was a career coach the clients who were most likely to have success in finding a new job or being promoted were the ones who knew what they wanted from a job, gained the needed skills, researched the companies they applied for, and went to interviews prepared with questions of their own. Preparation showed readiness and commitment, making them a more attractive candidate for advancement or hiring. Not only did they have more success but they also experienced less anxiety.

Achieving personal goals, like fitness milestones or mastering a new hobby, also requires preparation. For instance, hoping to run a marathon without a structured training plan can lead to physical injuries and discouragement. On the other hand, a well-prepared individual, who follows a training schedule and maintains proper nutrition, is likely to achieve their goal successfully and enjoy the journey.

From a financial standpoint, budgeting and saving require meticulous preparation. Creating a budget involves tracking expenses, setting financial goals, and adhering to a plan. This disciplined approach allows individuals to save for emergencies, investments, and significant life events. Without a budget, it’s easy to overspend, leading to debt and financial instability. As a coach, I emphasize the importance of having a clear and realistic financial plan.

For example, I have pets, both are (now) special needs. One of my dogs, Nordy, (if you don’t know him already, hang around long enough and you will) was injured about a year ago at the groomer and ended up with both of his eyes needing to be removed. Had I not had a “pet fund, ” I would have needed to put thousands of dollars on a credit card and gone into debt.

And I knew when I started my own business I needed to be prepared with at least 6 months worth of expenses saved before ending my 9-5. It’s rare to be able to start a business and immediately be making what you were in your corporate job. I need to be both financially and mentally prepared for the transition.

Retirement planning is a long-term goal that requires careful preparation. Without a clear plan, individuals risk facing financial challenges in retirement. Preparation involves understanding retirement needs, regularly contributing to retirement accounts, and adjusting the plan as circumstances change. Those who fail to prepare adequately may struggle to maintain their desired lifestyle post-retirement. I encourage clients to start planning early to ensure a secure and comfortable retirement.

Preparation also has significant psychological benefits. Being well-prepared instills confidence and reduces anxiety. When individuals feel ready for a challenge, they approach it with a positive mindset and a higher likelihood of success. In contrast, a lack of preparation often leads to fear, uncertainty, and a negative outlook. Preparation is important not only for achieving goals but also for mental well-being.

In both personal life and financial management, failing to prepare truly means preparing to fail. Preparation equips individuals with the knowledge, tools, and confidence needed to navigate challenges and seize opportunities. Whether it’s advancing in a career, achieving personal goals, or managing finances, preparation is a solid foundation of success.

Remember, it’s too late to prepare once the opportunity (or challenge) has presented itself.